BRAND STORY
Brand story inspires belief. If people are inspired by the idea of what the company stands for, in turn they will inspire others. We help businesses and Not for Profit organisations craft emotive stories that engage and involve people. You can’t simply tell people about the brand, you have to involve all your audiences (internally and externally) in its development.
FNB NAV WELLNESS & MONEY MANAGEMENT LAUNCH
2019
Storytelling to own brand territory
Oyamel designed and curated the launch event for FNB nav>> Wellness and Money Management. The challenge was to launch into the wellness market where rival Discovery Bank owned wellness. We demonstrated the reinvention of personal wellness and money management through visual and audio story-telling, living floral installation, and a sensational culinary experience. Brand story-telling empowered attendees with emotive positioning wellness in the FNB nav offering.
Elements included: concept development, brand storytelling scripts, content creation, experience design, event design, partner recruitment, and staging.
Client : First National Bank
First National Bank is one of South Africa’s “big five” banks. It is a division of FirstRand Limited, a large financial services conglomerate. nav» from FNB, offers clients smart tools to help them make decisions about their money and make their lives simpler. It’s like a GPS for life that steers the way, whenever you need it most
