Write a new story
Over the years, we’ve helped businesses like yours to grow their market share, position their business for investment, launch a new product, increase sales, widen their client base or attract the best talent.
And we’re ready to help yours.
Our enthusiasm will fuel your confidence
Brand Strategy lays the foundation for your business success.
It guides your decision-making and growth trajectory.
Let us help you realize your dream.
We don’t work for you.
Rather, we work with you.
With over 25 years’ individual experience in the fields of marketing and branding, our Oyamel team is strongly equipped to finetune every step of that journey – helping you rediscover and form your own unique brand story. One that engages clients and other important stakeholders. And moves you towards market leadership.
We bring real human interaction and insight that transforms businesses at a local and global level.
With our network, highly capable team and partners that offer industry-leading tools, your brand will stand strong.
What drives us?
Our purpose is to help businesses realise their purpose and walk confidently, whatever industry they are in. Because we know your business can have a fundamental impact on the individual lives you touch.
Being unstoppable
We believe that every individual contains the seeds of greatness. No matter what your ambitions, they can be achieved with focus, determination and confidence. Our aim is to give you the right partners and tools to help guide you there.
Going together
We partner with our clients from start to finish, focusing on your specific needs. We bring onboard some of South Africa’s most talented marketing specialists when you need them to give you the right firepower, just when you need it.
Less is more
We believe in taking a focused approach to your brand and are very strategic in the way we work. You don’t need a full-service agency to get you to where you need to be. You need the right tactic with the right talent at the right time.
Why Oyamel
We often get asked about what inspired our name.
The oyamel is a sacred fir tree. Every year, the Monarch butterfly travels over 4 000 kilometres to reach it. It takes five generations for the butterfly to make that journey from Canada to Mexico. It’s a fascinating journey and story – about rebirth, bringing about a new life, a new story, but always grounded in the old.
Our business is built on this premise. Reaching your destination is not a short journey. It takes many iterations, shifts and shuffles to get you to your oyamel.
We believe brands need perseverance and support to make their mark on the world. And we can help you on that journey, designing the perfect route to fuel your brand confidence.
Meet our founder Heidi Flint
Heidi is a passionate storyteller who draws on her own life experiences and insights.
Her entrepreneurial spirit, creative and strategic thinking abilities enable her to guide and develop intuitive marketing and brand strategies. She has an innate passion for – and deep understanding of – what it takes to launch and grow a strong brand.
She has brought her passion to brands such as Coca-Cola, FNB, Standard Bank, Investec, Virgin Unite (The Branson Centre of Entrepreneurship), Starfish Greathearts Foundation and many others.
As a strong believer that a business not only exists for profit but also for purpose, Heidi’s strategies always go back to the original purpose of the business. She looks at how the business can engage its people, and the community it operates in, to make a profit.