BRAND STORY
Brand story inspires belief. If people are inspired by the idea of what the company stands for, in turn they will inspire others. We help businesses and Not for Profit organisations craft emotive stories that engage and involve people. You can’t simply tell people about the brand, you have to involve all your audiences (internally and externally) in its development.
RARE AWARE CAMPAIGN AND PLATFORM
2021
Story telling campaign
We used the power of personal storytelling combined with a strong brand icon used over all platforms to position Rare Diseases SA over International Rare Disease Day. The focus was on creating a digital platform to invite positive storytelling, leading to engagement, funding and advocacy for those living with a rare condition. Elements included strategy design, sponsorship recruitment, partnership management, influencer storytelling, a digital portal, branded apparel, radio ads, physical activations, direct mailers, social media and PR.
Client : Rare Diseases South Africa
Founded in 2013, Rare Diseases South Africa (RDSA) is a non-profit organisation which aims to ensure that people living with rare diseases and congenital disorders experience greater recognition, support, improved health services and a better overall quality of life.
