RARE AWARE CAMPAIGN AND PLATFORM
2021
Strategic insight, design and curation of Rare Disease SA’s approach to International Rare Disease Day. The focus was on creating a digital platform to invite positive storytelling, leading to engagement, funding and advocacy for those living with a rare condition.
Elements included strategy design, sponsorship recruitment, partnership management, influencer storytelling, digital portal, branded apparel, radio ads, physical activations, direct mailers, social media and PR.
www.rareaware.africa
Videography
@Altenatvsa
Apparel
@dcb_apparel
Location
@Sevenvillahotelandspa
Photography
@_js_one
Event hosting
@Meltedworkxs
Tags
Strategy
Storytelling
Digital experience
Fuelling confidence
Brand confidence
Marketing strategy
Global advocacy
Fundraising
Rare aware
Strategic sponsorships
International Rare Disease Day 2021
Client
www.rarediseases.co.za
Founded in 2013, Rare Diseases South Africa (RDSA) is a non-profit organisation which aims to ensure that people living with rare diseases and congenital disorders experience greater recognition, support, improved health services and a better overall quality of life.
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